ECCO GOLF is flipping the script on traditional golf fashion with the launch of its limited-edition “Not My Day” Collection. The collections offers a playful, street-inspired capsule that celebrates the everyday golfer whose focus is on playing in style rather than worrying about their scorecard.
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The collection, which dropped on June 17, brings ECCO’s hallmark craftsmanship together with a design that is rooted in casual confidence and retro attitude. Built for both men and women, the two-shoe lineup reimagines on-course footwear with subtle storytelling, premium materials, and a nod to off-days on the scorecard.
Leading the line-up is the ECCO GOLF STREET 720 High-top, which pairs streetwear aesthetics with performance-ready build. With its high-top silhouette and a discreet “not my day” embroidery tucked under the strap, this shoe sums up a day to forget, but in style.
Joining it is the ECCO GOLF S-CASUAL, a model that blends Ivy League polish with modern versatility. Featuring a clean preppy profile and a removable retro kiltie, this shoe moves seamlessly from course to clubhouse. It also perfectly embraces the collection’s laid-back spirit.
Timo Vollrath, Head of Global Marketing at ECCO GOLF, spoke about the collection saying, “We wanted to create something that reflects a different side of the game we all love.
“The Not My Day Collection is about enjoying golf and looking good, no matter your score. Ultimately, it’s a fun, fashion-forward statement that still offers the comfort and performance ECCO GOLF shoes are known for.”
The ECCO GOLF Not My Day Collection is available now in select retailers and online at ecco.com, with styles for both men and women.
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