Callaway’s Apex line has traditionally been all about the better player, for its tenth anniversary that is about to change as Callaway adds a Player’s Distance iron and a game improvement iron to the range as well as a brand new Ti Fusion model. So let’s take a look at what they’ve come up with…
Apex Ai irons
The new Apex Ai irons are designed for a blend of feel, power, and consistency. Despite having different construction they both feature forged 455 faces to deliver tour-level sound and feel.
If you couldn’t tell from the name, Ai is involved here, in the club face. The Ai Smart Face face uses thousands of shots from real golfers’ swings combined with artificial intelligence to generate a club face that optimises speed and consistency.
The club heads also feature strategically positioned weights to ensure the CG is optional to help golfers hit the right launch windows.
The irons have a dynamic sole design to improve turf interaction and add more forgiveness through the turf at impact.
Callaway Apex Ai200
Callaway is calling the Apex Ai200 irons a player’s distance offering with enhanced power across the face from the Forged 455 Face Cup.
More information: Callaway UK / Callaway US
- RELATED: Callaway Ai200 iron review
Callaway Apex Ai300
The Ai300 irons are a cavity-back model with the largest profile of the Apex range. The larger sizing is designed to deliver confidence over the ball. These deliver the best blend of forgiveness and distance for players who want the most help from their golf clubs.
More information: Callaway UK / Callaway US
- RELATED: Callaway Ai300 iron review
Apex Ti Fusion
The Apex Ti Fusion iron is all about using superior materials to provide unmatched performance. The Ti in the name stands for titanium as the club head uses an industry-leading brazed titanium construction including a titanium face.
This titanium delivers more ball speed as it is more efficient and creates a larger sweet spot than steel. It also deflects more meaning it can interact with the urethane microspheres below to deliver a softer sound and feel.
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Callaway are saying this 2-piece iron will deliver the consistency of a muscleback.
The iron has an ultra-premium Diamond-Like Coating (DLC) finish. DLC is more durable than PVD and produces a unique and striking aesthetic.
Callaway Apex Pro ’24
This is Callaway’s main player’s iron. It is designed to deliver total performance, they offer precision and feel but also some added distance for players who require that. These really bridge the gap between tour and club golf the most as they are suited for a wider variety of golfers.
Callaway has used a hollow body construction with a forged face for the first time ever in an Apex iron. This allows the face to flex more for faster ball speeds but still delivers a soft feel, especially with the help of urethane microspheres to dampen any unwanted vibrations.
The black section on the back of the club head is a MIM back weight. This can be adjusted in a fitting to help dial in swing weight.
Callaway Apex CB ’24
The CBs are designed for tour pros and elite ball stikers. This is a tour cavity back designed for precision, feel, shot-making and workability.
These irons are forged in a 5-step process from 1025 carbon steel to make them have that butter-soft feel that better players prefer. The body and face are one-piece forged with MIM weights placed strategically in the toe for more workability.
Callaway Apex MB
The MB irons are designed for the best ball strikers in the game who are looking for a high level of performance in terms of workability, turf interaction and feel.
The body and face of this iron are one-piece forged in a proprietary forging process to create the purest feeling iron possible.
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The set features progressive CG, meaning the centre of gravity changes throughout the set relative to what flight characteristics are needed. The CG is lower in the long irons to help players hit the ball higher and get the ball to stop on the greens quicker. The short irons have a higher CG to bring down trajectory and add spin for more control.
The irons feature a dual chamfer on the leading edge to help the iron cut through the turf more efficiently. There is also a trailing edge chamfer which provides relief from the turf after contact to improve feel.
Callaway Apex UT ’24
The UT is designed to be powerful and deliver exceptional distance whilst also staying a workable option off the tee. It can be used as both a driving iron and a long iron replacement.
It has a slightly more compact shape than its predecessor, including a shallower face to promote a higher launch.
The key design feature is a dynamic sole design with a pre-worn leading edge which cuts through the turf easier. It also has trailing edge relief to ensure a clean exit. The result is an iron that maintains speed through the turf allowing for consistent contact.
All the irons are designed to be used in any combination with other models to create your perfect combo set.
Callaway Apex UW
The Apex utility wood is the go-to hybrid option for the best players on tour. Its unique profile offers the launch and distance benefits of a high-lofted fairway wood and the versatility of a hybrid.
Inside the club head is an artificial intelligence designed Batwing structure. This is metal inside the club which stiffens the perimeter of the body, allowing the club face to flex more, giving you faster ball speeds and more carry distance.
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The club head shaping was designed with feedback from tour pros. They wanted a compact profile to allow for shot shaping and control. Club lengths are set between that of a traditional fairway wood and hybrid, adding versatility while keeping playability.
The centre of gravity is precisely positioned in a neutral location for an exceptional combination
of high launch, steeper landing angles, consistent spin characteristics and reduced draw bias.
Callaway Apex irons: The Details
Available: 8th September
RRP: Apex Pro, Apex CB/MB (custom only): from £217 per club, Apex UT: £259 per club, Apex UW: £319 per club
More information: Callaway UK / Callaway US
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